TikTok is introducing a new feature that enables them to lessen the quantity of AI-made content appearing in their feeds. This initiative comes as the company disclosed that it currently hosts over 1 billion AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a widespread rollout. This shift aligns with a increase in content created by AI, fueled by emerging content generation software.
AI Proliferation Online
It has been noted that almost 10% of the fastest-growing video streams on a competing service exclusively feature clips produced artificially. A large amount of this output is deemed low-quality AI content, a label for inferior, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users enjoy content produced via AI tools, from digital art to educational videos, and we aim to provide users the power to adjust the amount of that, depending on their own preferences,” said a spokesperson.
AI on the Platform
TikTok shared that there are now over a billion videos on its network labeled as AI-generated. Collectively, more than 100 million videos are uploaded to the platform each day, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Members will be in a position to decrease or raise the amount of AI content they see by using the content preference option in the app and picking AI-made media. Additional categories that are already be modified under the tool include politics, style, beauty, and movement.
Content Labeling and Policies
TikTok’s rules require users to identify convincing AI-made content, and it bans dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.
In addition, the app will henceforth apply an artificially created label to content created with its proprietary AI systems, or detected by an collaborative effort for spotting content made by AI. This step is aimed to deter users from seeking to bypass the labeling process.
Responsible AI Funding
The company is additionally introducing a $2m educational fund for professionals and institutions to create learning resources about ethical AI use. This initiative will support educational bodies dedicated to educating computer science.
Moderation Strategy
TikTok has supported its moderation strategy, amid controversy over intentions to lay off a large number of content moderators in the UK. It is expected to cut hundreds of positions in its content moderation team in the UK capital, with worker representatives and internet security professionals expressing worry that humans are being replaced by AI moderation.
A company official explained that people-led review would still have a role, but artificial intelligence can protect employees by removing the most harmful content before it has to be seen by staff. The company reported a notable drop in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
